Cleansing milk: a natural alternative for skin care and cleansing

Abstract

Permanent changes in the environment, such as pollution, the sun's rays and the passage of time, have generated in people a greater concern when caring for their skin, in the specific case of women who use makeup, they have seen the need to use a product that cleanses your face completely and also provides care, that is why this business project proposes the creation of a product that cleans, removes make-up and cares for the skin at the same time, using as the base ingredient the gherkin as it offers hydration, vitamins and is very useful in the treatment of skin aging. The market study is carried out in the San Rafael parish, which belongs to the Rumin?ahui canton, with possible clients who wear makeup occasionally or use it daily, in ages ranging between 18 and 55 years old, the survey carried out shows results of high acceptance of the cleansing milk. With the present work, a new business alternative is presented by offering a skin care product based on natural ingredients, demonstrating that makeup remover milk has a potential market that needs to be covered.